TRUE NEW HAPPINESS_MOTION GRAPHIC
(Recreated Nike campaign)
20230101 ~ 20230421
This is a motion graphic. The intention of this motion graphic is for fun, and enjoyment. I used the same style and shape of graphic geometry patterns which I created to make three posters. I edited all the music and sound effects myself. I really hope you guys enjoy this motion graphic. The reason why I do not use more words is that I want the audience to feel exciting and enjoyable just by seeing graphic geometry.
PROCESS
(Storyboard)
The intention of the motion graphic is the same as the poster and package. I wished that the audience could think of a poster while watching the motion graphics. Therefore, Before making a motion graphic by using After Effects, I took a lot of time to create a storyboard. The main point of the storyboard is to move different shapes of graphic geometry with captured parts of the video together. I used the same graphic geometry pattern to design each scene adding interesting animation. The audience should be able to follow
the message easily without confusion.
Overall, The motion graphic has consistency and continuity using the same color combination of the poster in order to create motion graphics and move in a certain direction in one shot.